Te Mania Angus has been a dominant force in the beef cattle genetics industry for more than 50 years.
And now it has achieved another first – it is dominating the podcast airwaves.
RawAg, produced by ACE radio and Te Mania Angus, was recently named a finalist in the Australian Commercial Radio Awards – in the best original podcast (branded) category.
That puts the Western Victorian farm enterprise up against major national networks such as Southern Cross Austereo, which also has finalists in the same category.
Te Mania Angus podcast host Tom Gubbins said launching the podcast was “one of the best decisions we ever made”.
He said plans for the podcast to become a powerful educational tool for Te Mania Angus and a platform to regenerate the perception of the agricultural industry and community, were ambitious “to say the least”.
“However, joining forces with ACE radio in nearby Warrnambool, was an equally good call as the team there – Kate Meade, Keegan Scilini and Peter Headen – have taken our project under their wings and helped turn RawAg into one of the most successful podcasts in its market,” Tom said.
“The RawAg podcast goes out every fortnight and we have a lot of fun with our guests – and our listeners get a lot out of them as well as each fortnight has a new, and different, focus.
“RawAg is a pivotal part of our broader marketing strategy and we look forward to it continuing in its growth and momentum.”
Tom said RawAg, engages the immediate agricultural community and the wider urban population through sophisticated agriculture-focused conversations, debates, studies, and discoveries.
He said Te Mania Angus had also received a lot of positive and interested feedback to the podcast since it launched.
“We have always had a policy at Te Mania Angus that when you want to do something you can always do it better by turning to experts in their field; in this case for us and RawAg that was ACE Radio at Warrnambool and they have helped with production, promotion and even making suggestions for interview subjects,” Tom added.
“Every step of the way, they have communicated clear, well researched and practical advice regarding procedure and application and we cannot thank them enough for their help.”
The winner of the award will be announced in Sydney in February. You can listen in to every episode of RawAg on your favourite podcast app or click here