Livestock producers across Australia are taking advantage of a new cost effective sales platform www.livestock.com.au, launched online this week.
Livestock.com.au offers producers the ability to sell or buy single lots at auction, online, in a real-time, secure way, with payments held in trust until a successful delivery is completed.
Livestock.com.au has already seen take-up from key breeders across Australia with bull and genetics listings from Shorthorn Beef, Trojon, Te Mania Angus, and Allendale already available in live auctions.
Livestock.com.au spokesperson Chris Howie said the platform was designed to provide market access to vendors who want flexibility and control in the sale of each individual animal.
“Livestock.com.au is a simple solution for producers wanting to sell single high-end animals or genetics, or those who may not have sufficient scale to run their own auction,” Mr Howie said.
“The vendor has full control of their sale, from listing through to delivery, and they have the ability to set a minimum price and a buy-now function on their animal,” he said.
“Buyers can browse listings on the site free-of-charge, and can bid on animals at a time and place that suits them.
“This method of sale has expanded rapidly in the United States and Europe and so the opportunity to offer a similar option to Australian producers is truly exciting.
Tom Gubbins from Te Mania Angus in Mortlake VIC posted the first 30 listings on livestock.com.au, and said it was an effective way to market stock on an ongoing basis.
“A large network of people are already going online to search for livestock, so now to have the ability to buy and pay for individual stock and genetics online is a great step for the industry,” Mr Johnstone said.
View Te Mania Angus bulls on Livestock.com.au now.
