King Island beef brand part of JBS block chain traceability system

AUSTRALIA’S largest red meat processor plans to launch a paddock-to-primals traceability system for one of its signature beef brands before year’s end, reports Murray Arnel, Beef Central, October 23, 2019.

The project will link individual beef producers back in the paddock with consumers and end-customers in a way not previously seen at any significant scale in the Australian beef industry.

The project was announced on Monday at a special JBS field-day function on King Island where cattle suppliers, distributors and restaurant end-users engaged with the highly-regarded King Island beef brand were bought together to meet face-to-face for the first time.

JBS Australia’s Southern chief operations officer, Sam McConnell, said the scheme would be the first of its kind on any significant scale, linking individual beef producers with consumers at retail and food service/restaurant level.

“It has been 12 months in the making and will be part of a larger blockchain scheme being implemented by JBS that will enable individual primal cuts to be traced back to the grower,” Mr McConnell said.  Full story

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